中工(gong)(gong)網(wang)北京(jing)11月8日電（記者 潘藝文）自中工(gong)(gong)網(wang)推出“全(quan)(quan)國(guo)工(gong)(gong)會(hui)(hui)新(xin)媒(mei)(mei)體(ti)(ti)傳(chuan)播力排行榜(bang)”以來，得到(dao)全(quan)(quan)國(guo)各級(ji)工(gong)(gong)會(hui)(hui)的(de)高度關(guan)注(zhu)，產生(sheng)良好(hao)社會(hui)(hui)反響。為(wei)進一(yi)步全(quan)(quan)面展示全(quan)(quan)國(guo)各級(ji)工(gong)(gong)會(hui)(hui)新(xin)媒(mei)(mei)體(ti)(ti)賬號傳(chuan)播效果，有效引(yin)導全(quan)(quan)國(guo)企業工(gong)(gong)會(hui)(hui)新(xin)媒(mei)(mei)體(ti)(ti)建設(she)發展，貼近(jin)服務工(gong)(gong)會(hui)(hui)“大宣傳(chuan)”格局，更(geng)好(hao)服務工(gong)(gong)會(hui)(hui)整體(ti)(ti)工(gong)(gong)作，今天，中工(gong)(gong)網(wang)在“全(quan)(quan)國(guo)工(gong)(gong)會(hui)(hui)新(xin)媒(mei)(mei)體(ti)(ti)傳(chuan)播力排行榜(bang)”的(de)基礎(chu)上特推出“全(quan)(quan)國(guo)企業工(gong)(gong)會(hui)(hui)新(xin)媒(mei)(mei)體(ti)(ti)傳(chuan)播力排行榜(bang)”。

“全(quan)國(guo)企(qi)業(ye)(ye)工(gong)(gong)(gong)(gong)(gong)會(hui)新(xin)媒(mei)體傳播(bo)力排(pai)行榜”是(shi)中(zhong)工(gong)(gong)(gong)(gong)(gong)網(wang)基(ji)于自(zi)有涉工(gong)(gong)(gong)(gong)(gong)大數(shu)(shu)(shu)(shu)據平(ping)臺與國(guo)內權威大數(shu)(shu)(shu)(shu)據公(gong)司合(he)(he)作開發(fa)推出的(de)“工(gong)(gong)(gong)(gong)(gong)”字(zi)特色(se)指(zhi)數(shu)(shu)(shu)(shu)榜單之一。榜單面向央企(qi)、國(guo)企(qi)、民企(qi)、外企(qi)等性質企(qi)業(ye)(ye)的(de)工(gong)(gong)(gong)(gong)(gong)會(hui)，內容涵蓋了企(qi)業(ye)(ye)工(gong)(gong)(gong)(gong)(gong)會(hui)所屬的(de)微信、視頻號在各自(zi)平(ping)臺的(de)傳播(bo)力指(zhi)數(shu)(shu)(shu)(shu)指(zhi)標（指(zhi)數(shu)(shu)(shu)(shu)計算及評估方法見(jian)文(wen)末），并(bing)創設增加了融媒(mei)綜合(he)(he)傳播(bo)力指(zhi)數(shu)(shu)(shu)(shu)指(zhi)標（MCCI），以(yi)更好引導推動全(quan)國(guo)企(qi)業(ye)(ye)工(gong)(gong)(gong)(gong)(gong)會(hui)新(xin)媒(mei)體建設運營上新(xin)臺階。今后，隨著(zhu)涉工(gong)(gong)(gong)(gong)(gong)大數(shu)(shu)(shu)(shu)據平(ping)臺的(de)建設發(fa)展，中(zhong)工(gong)(gong)(gong)(gong)(gong)網(wang)將研究開發(fa)更多“工(gong)(gong)(gong)(gong)(gong)”字(zi)特色(se)的(de)指(zhi)數(shu)(shu)(shu)(shu)榜單。

“全(quan)國企業(ye)工(gong)會(hui)新(xin)媒體(ti)傳(chuan)播力(li)排行榜(bang)”所依托(tuo)的涉工(gong)大數(shu)據，每周7×24小時(shi)對(dui)全(quan)國各級(ji)各類企業(ye)工(gong)會(hui)現有的600多個新(xin)媒體(ti)賬(zhang)號實時(shi)監測并(bing)定時(shi)進行數(shu)據采(cai)集；在此(ci)基礎(chu)上對(dui)相關數(shu)據進行運算(suan)和綜合分析，生成傳(chuan)播力(li)指數(shu)榜(bang)單(dan)。今后，中(zhong)工(gong)網將(jiang)每周定期在網站首頁和兩微一端等全(quan)媒體(ti)平(ping)臺發布上一周榜(bang)單(dan)。

根據(ju)目前企業工會新(xin)媒體建設(she)運營實際情況，“全(quan)國企業工會新(xin)媒體傳(chuan)播(bo)力排行榜”暫定發布全(quan)國企業工會TOP100總(zong)榜單(dan)。

附“全國企業(ye)工(gong)會新媒(mei)體傳播力(li)排行榜”指數(shu)計算及評估方法：

微信傳(chuan)播指(zhi)數（WCI）：主要(yao)基于微信賬(zhang)號的(de)閱讀數(shu)、點贊(zan)數(shu)、在看數(shu)、發布(bu)文章數(shu)等(deng)指標進行(xing)綜合評(ping)估；

微信(xin)視頻號傳播指數(shu)（WVCI）：主要基于視頻號(hao)賬號(hao)的發布作品數(shu)(shu)、轉發數(shu)(shu)、點(dian)贊數(shu)(shu)、評論數(shu)(shu)等指標進(jin)行(xing)綜(zong)合(he)評估；

融媒綜合傳播力指數（MCCI）：微信(xin)(xin)指數(shu)60%+微信(xin)(xin)視(shi)頻號指數(shu)40%。

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